Skip to main content
Securian Financial Home

Policyholder treatment

A history of caring for our policyholders

For more than 140 years, Securian Financial and its subsidiaries have been entrusted with protecting families, businesses and loved ones — and we take this trust seriously.

Together with financial professionals like you, we’ve stood behind our clients, giving them the respect and dedication they deserve.

Our way of treating policyholders has resulted in excellent client loyalty. This has helped us become a financially strong and stable company clients rely on.

Keeping our promises

Every policyholder is important to us, and we provide caring and compassionate service to our customers during the most difficult of times.

In 2021, we paid more than $492 million of individual life insurance benefits to 2,895 families. It didn’t matter if…

  • A claim was $17 or over $9.7 million
  • The coverage had been in place for 42 days or 87 years
  • The individual was 14 years or 103 years old

Individual Life Claims Department, December 31, 2021.

A lifetime of upgrades

We believe our current life insurance policyholders deserve the same opportunities and product enhancements as new clients.

We have a long history of providing upgrades to our existing clients. Since 2006, we’ve provided over 50 product enhancements to existing life insurance policyholders including.

  • Addition of new indexed account options
  • Dollar cost averaging
  • Ability to switch between variable and fixed loans
  • Addition of a cap to variable loan charges
  • Systematic distributions

We will continue to offer new agreements and policy features to existing clients whenever possible.

An exchange program that sets us apart

We understand people’s lives and outlooks change, and our life insurance exchange program allows their policies to change as well. 

For decades, we have allowed our clients to exchange their current policies for a new life insurance product without the hassle of surrendering their current policies and losing the benefits they had accrued.

To make this policy transition easy, we created fast and simple life insurance exchange programs — no underwriting, no exchange fee, and no policy issue or surrender charges.

From term to permanent

As time passes, policyholder needs change. Policies can change, too. Clients purchase term life insurance as affordable, short-term protection, but we ensure that eligible term life policyholders will have the opportunity to transition into a permanent policy when the time arises.

We allow our term policyholders to convert into most of our available permanent life insurance products.1 This provides our clients the ability to find the product that fits their needs.

Your clients deserve it

Bring Securian Financial's innovative life insurance products and lifetime of upgrades to your clients.

Get started selling

See our caring service in action

Icon of a hand holding a heart

Our customer service representatives go above and beyond for the clients they help every day.

View video

1. Optional Extended Conversion Agreement is available for Advantage Elite Select policyholders to extend convertibility throughout the level period of the contract. Agreements may be subject to additional costs and restrictions. Agreements may not be available in all states or may exist under a different name in various states and may not be available in combination with other agreements.

Life insurance products contain fees, such as mortality and expense charges (which may increase over time), and may contain restrictions, such as surrender periods. Variable life insurance products contain fees, such as mortality and expense charges, and may contain restrictions, such as surrender periods. There may also be underlying fund charges and expenses, and additional charges for riders that customize a policy to fit individual needs. Charges and expenses may increase over time. The variable investment options are subject to market risk, including loss of principal.

These materials are for informational and educational purposes only and are not designed, or intended, to be applicable to any person's individual circumstances. It should not be considered investment advice, nor does it constitute a recommendation that anyone engage in (or refrain from) a particular course of action. Securian Financial Group, and its subsidiaries, have a financial interest in the sale of their products.

For financial professional use only. Not for use with the public. This material may not be reproduced in any way where it would be accessible to the general public.

DOFU 5-2022